FOCUSING ON OBJECTIVES

FROM INTERVIEW WITH JOHN NILAND

BY JODY LYNN PERRY

 

FOCUSING ON OBJECTIVES

“…one customer said to me a long time ago I’ll never forget it, he said, ‘You’re still playing football…’ And I think I took it as a compliment… I’m a good salesman—I have an objective, and I focus on that objective and I do everything I can to get to that objective, and hopefully it fits into the needs of their particular situation at the time.”

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